Photography by Adam Goodison
Fashion by Grace Joel
All clothes Carven SS15
LONDON CITY CYCLISTS
More cyclists will hit the streets of London this year than since records began. And in 2015, the capital’s cyclists are stylish, discerning, and obsessed. For the city’s cycling crews like Girl City Cycle, or GCC, a “bicycle lifestyle community for girls in the city”, pulling on your gear and getting on your bike is not just about getting from A to B. It’s about being part of a subculture, an artistic expression, a statement, a way of life.
Cycling aficionados are wearing British labels like Vulpine and Morvélo that are fast becoming cult classics. They are less likely to be seen buying a D-lock from Evan’s Cycles, and more likely to be seen browsing too-cool-for-school site “Manual for Speed” or uploading photos of their head badges and fork blades on Instagram. Months of wages are spent on customising frames.
Devotees of British label Rapha, started a decade ago by designer Simon Mottram in the northern British town of Rotherham (despite a distinctly Italian feel), shell out hundreds of pounds so that they can be safe in the knowledge that their pair of padded merino boxers or aerosuit jersey is the the most impressive in the cycle lane.
Cycling fever has caught on in the wider world of fashion, too. In Guillaume Henry’s final hit collection for covetable French label Carven, cycling shorts, go-faster stripes and zip-up funnel-necks that wouldn’t look out of place on a Tour De France competitor, raced down the runway. And London’s bike shops are much more than just places to buy a puncture repair kit these days. You can get an acai smoothie with your all black Bern helmet at the Cycle Lab in Old Street or one of Look Mum No Hands branches, while at the Bike Kitchen in Hoxton you can use the workshop and tools and be taught to fix your bike yourself.
Cycling has taken on a pseudo-religious spirit in London. Hundreds have taken part in “die-ins” to protest for better safety for cyclists on the city’s streets. And once converted, few defect.
Boris Bike, BMX or fixie, London is rolling on two wheels this summer.
Accessories: stylist’s own
Hair: Wilson Horwei Fok using Aveda
Make up: Louise O’Neill using Bobbi Brown
Models: Isis at Storm, Emily at Nevs, Nina at M+P and Mari at Models1