TRENDS HELP FUEL OUR FIRE – EMBRACE THEM.
NEWNESS IS FROWNED APON BY OUR ELDERS. CONSTANT STREAMS OF CREATIVITY BECOME DEVALUED BY THE REMINDER THAT NOTHING IS ORIGINAL – EVERYTHING IS COPY.
I’m home alone at age 6. It’s 2000 in a rural town in Australia. and all I have connecting me to the outside world is a bunch of disks and my parents stereo. A cover catches my eye amongst the masses. It’s a dimly lit photograph of a woman sitting in a jazz bar, circa 1950s. With curiosity aroused, I fumble with the case and slap it on the cd reader. ‘…It’s all just a little bit of history repeating’ Shirley Bassey’s rich womanly vocals ooze out of the speakers, spitting enough sass to knock any impressionable child into adoration. I was sucked in. She was God and I was a trailing tadpole, swallowing hook, line and sinker.
Perhaps it was the intensity of my devotion to that particular track throughout my childhood which has lead to me questioning my reason for everything. Of why I continue to sleep less and do more work in the name of artistic refinement and self expression. Are the youth of today, myself included, blindly following the ignorance of our past? Are we merely reviewing and trying to produce originality in a time where everything has already been established?
There is no alienation. As humans, we are 100% genetically identical. We are never alone, a dive into the internet and you can be submerged in an entire world of your chosen community, past or present. The possibilities are endless, it’s almost as though there is nothing to rebel against, and yet rebellion is the key for creativity.
How do we initiate creativity when there is no oppression propelling us to devise new strategies? Perhaps the answer is right in front of us, a new tactic found simply on the streets we live in. Public housing, uniformity, branding. Group identity through similarities, extended via the extraction of differences to create personalities.
The chavs had it all along. Brands such as Nike and Adidas are developing ground rule canvases for us to unite around common ideals. They preach determination, focus and sacrifice. Cutthroat military work ethic for survival of the fittest, a need for grit and energy. They collect our loyalty in emotional advertisements through which we can relate our personal struggles to, finding motivation in the embodiment of their style. It is the cultivation of an army of youth, set to destroy all preconceived limitations.
I bring hope. Perhaps rather than fighting the monotonous common, we’ve come to a point where we need to embrace popular culture. Rebel against the desire to rebel, and somehow through reverse psychology, find ourselves rebelling again. STRAIGHT EDGE STYLE. Similarities and influence are not necessarily negative if they are true to the core of us as individuals. If influenced by a particular trend, embrace it. Then take it one step further than Warhol and own your differences within the humdrum. FIGHT FOR IT. Be radical. You’ve created a boundary to work within, giving you direction and limitations to explore every other avenue possible within that FILTER. It’s a canvas prepared. A sense of identity established. It’s your job as the individual to then devise how to be yourself absolutely.
There is no shame in extremism. Go hard. If it fails, then move on and question. Come back later. This is our freedom. We can jump ship. If there is enough activity elsewhere, who cares? Be influenced and inspired by the past, but make it your present only if it fits. Relish trends with awareness and purpose, because the danger lies in oblivion.
This is creativity and originality ’cause there ain’t nobody doin’ it like you.